Welcome to the world’s largest cocktail party!

Everyone’s talking about “it”. You hear all about “it” on TV, radio, the watercooler… But what is “it”? What is Social Media?

Twitter, Facebook, YouTube, Blogging, LinkedIn, Bookmarking, Ning, Delicious, Buzz, MySpace and so many more!

Well here’s the “text” book definition (btw… today’s text book is Wikipedia).

Social media is

media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content[1]. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age.

What? blah blah blah…

Social media is simple…

Media for the people… by the people.

And we are a powerful force!

How powerful?

And if that didn’t convince you that social media should be a pillar in your marketing or communications strategy then maybe these articles will. Well two of them will… the other will just help you find love on Twitter. Welcome to the worlds biggest cocktail party.

Join the cocktail party:  To see if  you should you use the popular social media site to land a date? Advice from people who have. http://is.gd/7aZgM

Read how Community Living Ontario is using Facebook to connect. http://is.gd/bAXbQ

Read how tweets and fans are part of Community Living Ontario’s new online media strategy. http://is.gd/bAX3U

Now you know how important social media is to your marketing strategy…  let’s see what happens when people who let it get the best of them.

Now imagine… if that was your video.

We can make that happen…